For house cleaning & maid services

The growth system built for cleaning companies.

A full schedule comes down to getting found, making it easy to book, and turning one-time cleans into recurring clients. Reelm is the done-for-you marketing and booking system that keeps your calendar full: found on Google, easy to book 24/7, winning reviews, and holding onto recurring clients. You approve, we run it.

Google Business · online booking · reviews · missed-call text-back · AI that books 24/7
Your growth engine
Live
🧹
New recurring clean bookedBi-weekly · starts Mon
3m
📅
Online booking after hours9:20pm, while you were closed
18m
6 review requests sentafter today’s cleans
28m
📞
Missed call → text-backreplied in 20 seconds
1h
🔁
Reactivation sent to 40 past clientshaven’t booked in a while
2h

Illustrative — a snapshot of the automations Reelm runs in the background.

$17B
U.S. residential cleaning market
41%
of households use recurring cleaning services
89%
read reviews before booking a cleaner
$2,000+
a single recurring client is worth per year
The gap

Where cleaning companies quietly lose growth.

People invite you into their home — trust and convenience win the job. But between cleans all day, growth leaks out in six predictable places, usually before a one-time job ever becomes recurring.

🔁

One-time, not recurring

Recurring clients are the whole game — 41% of households want them — but without a system to lock in the next clean, one-time jobs never turn into steady revenue.

Recurring is the stable revenue
📞

Missed calls = lost clients

A single missed call can mean losing a client worth $2,000+ a year. When you’re cleaning, the phone rings out and they book someone else.

One missed call ≈ $2,000/yr
🌙

Bookings lost after hours

Eight in ten homeowners factor in online booking, and 41% of online jobs come in after hours. No easy booking and they hire the company that has it.

41% of jobs booked after hours

Reviews decide the hire

89% read reviews before booking, and 5-star cleaners get 5× more recurring clients. Trust is everything for someone in your home.

5★ = 5× more recurring clients
🔎

Hard to find

Homeowners search “house cleaning near me.” If you’re not on Google with reviews and a complete profile, they never find you.

Google is where clients start
🧢

No time to market

You’re cleaning all day — posting, reviews, and follow-up don’t happen. And the schedule has gaps it shouldn’t.

Marketing is the first thing to slip
The system

One system that plugs every leak.

Reelm isn’t a posting service. It’s the marketing-and-booking engine that gets you found, makes you easy to book, wins your reviews, and turns one-time cleans into recurring clients — all done for you, all approved by you.

01

Get found

Google Business Profile optimization, local SEO, and posts so you show up in “house cleaning / maid service near me” when homeowners go looking.

Fixes → hard to find
02

Content that shows off your work

Done-for-you posts and short-form reels — sparkling before-and-afters, tips, and your team — in your voice, building the trust that wins a spot in someone’s home.

Fixes → a quiet feed
03

Book 24/7

Easy online booking plus an AI receptionist so clients pick a recurring day themselves — capturing the jobs that come in after hours.

Fixes → after-hours bookings
04

Never miss a lead

Missed-call text-back and website chat answer in seconds, so a $2,000-a-year client doesn’t slip away to the next company.

Fixes → missed calls
05

Win the reviews

Automatic review requests after every clean build the 5-star rating homeowners trust — and that earns 5× more recurring clients.

Fixes → reviews
06

Recurring & reactivation

Rebooking prompts and recurring-plan setup turn one-time cleans into weekly or bi-weekly revenue, and reactivation wins back clients who lapsed.

Fixes → one-time cleans
How it compounds

A loop, not a launch.

Each piece feeds the next. That’s what turns marketing from a monthly scramble into a system that builds on itself.

01 · Attract

Get discovered

Found on Google by homeowners searching for a cleaner they can trust.

02 · Capture

Answer first

Every call, form, and message answered fast — before they book elsewhere.

03 · Convert

Book the clean

Cleans booked online and by the AI receptionist, 24/7.

04 · Retain

Keep them recurring

Reviews, reminders, and recurring plans keep clients on the schedule.

…and loyal clients and fresh reviews feed right back into Attract.

The content

The content that fills your schedule.

Sparkling results, your team, and happy homes — the content that makes a homeowner book you. A look at the kind of content we produce.

Sample content shown for illustration. Everything is built around your company and goes out only with your approval.

No fuss

Built for busy cleaning teams.

You’re cleaning all day. The system runs in the background, so the bookings come in and the marketing gets done without you.

Everything in your voice — nothing posts until you approve it.
Clients can book (and rebook) themselves, 24/7.
No tech to learn and no freelancers to chase.
One flat monthly service — the whole system, handled.
Getting started

Live in about two weeks. Hands-off after that.

01

Onboard

A short kickoff to capture your services, pricing, service area, and booking flow. We set up the profiles, content, online booking, and automations — you don’t lift a finger.

02

We build & run

Each month we produce your content and run the automations — online booking, reminders, reviews, recurring rebooking, the AI receptionist — with a quick approval from you.

03

You stay booked

You watch new clients come in and regulars stay on schedule, while we keep the whole system running, optimized, and reporting.

Pricing

Which plan fits a cleaning company?

Plans run $297 to $997 a month. Most cleaners start on Starter or Growth — online booking, reviews, reminders, and the recurring-client automations that fill the schedule. Growth adds the 24/7 AI receptionist. Onboarding waived for founding clients.

Questions

The honest answers.

Is this just social media posting?

No. Posting is one piece. Reelm is a full growth-and-booking system — Google visibility, content, online booking, an AI receptionist, reminders, reviews, and recurring rebooking — run for you end to end.

Can clients book (and rebook) online?

Yes. Clients pick a recurring day and time against your live calendar 24/7 — no phone call needed — and the AI receptionist handles questions and booking by chat and text.

Do you guarantee more clients?

No — and be cautious of anyone who does. Reelm is a marketing and content-management service. We run the system that keeps you visible, easy to book, and holding onto recurring clients; the cleaning is yours.

Do you help turn one-time jobs into recurring?

Yes. Rebooking prompts and recurring-plan setup turn one-time cleans into weekly or bi-weekly revenue, and reactivation wins back clients who lapsed.

How do you build reviews?

Automatic review requests after every clean build the 5-star rating homeowners look for — the top factor when trusting someone in their home.

We’re not local to you — does that matter?

Not at all. Reelm runs the same system for cleaning companies anywhere.

Book a call

Prefer to grab a time?

Book a free growth audit — we’ll find where your bookings and recurring clients are leaking and show you what the system could look like. No pressure, no jargon.

Let's talk

Rule your realm.

Tell us about your cleaning company. We’ll show you where growth is leaking and how the system plugs it — no pressure, no jargon.

Instagram · @reelmcontent
Serving · cleaning companies nationwide

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Reelm
Rule your realm.