The growth system built for HVAC & plumbing.
When the AC dies or a pipe bursts, homeowners call the shop that answers first and has the best reviews. Reelm is the done-for-you marketing and phone system that captures every call, gets you found, builds your reviews, and books more jobs — all done for you. You approve, we run it.
Illustrative — a snapshot of the automations Reelm runs in the background.
Where contractors quietly lose growth.
Aging homes mean steady demand. But when you’re on jobs all day, growth leaks out in six predictable places — usually the moment a homeowner can’t reach you fast enough.
Missed calls, lost jobs
Home-service shops miss around 27% of calls, and each one is worth about $1,200. When the AC’s out, that homeowner just calls the next number on the list.
Too slow to the lead
Only 12% of contractors answer a lead within five minutes — yet responding in under a minute lifts booking rates from 4% to 73%, and 78% of homeowners hire whoever’s first.
Reviews decide the click
91% of homeowners read reviews and won’t consider a shop under 4 stars. A 4.8 gets roughly 3× the clicks of a 4.2. Few reviews means fewer jobs.
Invisible on Google
Emergencies start with “HVAC / plumber near me.” If your Google profile isn’t optimized, you’re not in the results — or the map pack — where the calls come from.
No repeat or maintenance
Tune-ups, filter changes, and service plans are steady revenue. But without reminders, customers only call you when something breaks.
Nobody runs marketing
You’re on jobs all day — posting, reviews, and answering every call don’t happen. And the schedule has gaps it shouldn’t.
One system that plugs every leak.
Reelm isn’t a posting service. It’s the marketing-and-phone engine that answers every call, gets you found, builds your reviews, and books more jobs — all done for you, all approved by you.
Never miss a call
Missed-call text-back, website chat, and instant lead capture reply in seconds — so the roughly one-in-four callers you’d miss get booked instead of dialing the next number.
Fixes → missed callsFirst to every lead
Instant response to web and ad leads so you win the under-a-minute race that turns a 4% booking rate into 73%.
Fixes → slow to the leadWin the reviews
Automatic review requests after every job build the 4.8★ rating homeowners choose by — and Google uses to rank you in the map pack.
Fixes → reviewsGet found
Google Business Profile optimization and local SEO so you rank for “HVAC / plumber near me” right where the emergency calls start.
Fixes → invisible on GoogleAn AI receptionist, 24/7
Answers and books by phone, chat, and text — through the after-hours emergencies that are often your best-paying jobs.
Fixes → overflow & after-hours callsMaintenance & reactivation
Automatic tune-up and service reminders bring customers back on schedule, and reactivation wins back the ones who’ve gone quiet.
Fixes → no repeat or maintenanceA loop, not a launch.
Each piece feeds the next. That’s what turns marketing from a monthly scramble into a system that builds on itself.
Get discovered
Found on Google when a homeowner needs you now.
Answer first
Every call and lead answered in seconds — first, every time.
Book the job
Jobs booked by phone, text, and the AI receptionist, 24/7.
Bring them back
Reviews, maintenance reminders, and reactivation keep them calling you.
…and happy customers and fresh reviews feed right back into Attract.
The content that builds trust and books jobs.
Your trucks, your team, and your work — the content that makes a homeowner call you. A look at the kind of content we produce.
Sample content shown for illustration. Everything is built around your company and goes out only with your approval.
Built for busy contractors.
You’re on jobs all day. The system runs in the background, so the phone gets answered and the marketing gets done without you.
Live in about two weeks. Hands-off after that.
Onboard
A short kickoff to capture your services, service area, brand, and booking flow. We set up the profiles, phone automations, and reminders — you don’t lift a finger.
We build & run
Each month we produce your content and run the automations — missed-call text-back, reviews, maintenance reminders, the AI receptionist — with a quick approval from you.
You stay booked
You watch new jobs come in and customers come back, while we keep the whole system running, optimized, and reporting.
Which plan fits a contractor?
Plans run $297 to $997 a month. Most shops start on Starter or Growth — missed-call text-back, reviews, maintenance reminders, and the booking automations that fill the schedule. Growth adds the 24/7 AI receptionist. Onboarding waived for founding clients.
The honest answers.
Is this just social media posting?
No. Posting is one piece. Reelm is a full growth-and-phone system — Google visibility, missed-call text-back, reviews, an AI receptionist, maintenance reminders, and content — run for you end to end.
How does the missed-call text-back work?
When you’re on a job and can’t answer, the caller instantly gets a text so they book with you instead of the next number — capturing the roughly one in four calls that go unanswered.
Do you guarantee more jobs?
No — and be cautious of anyone who does. Reelm is a marketing and content-management service. We run the system that keeps you found, answering, and top of mind; the work in the field is yours.
Can the AI handle after-hours emergencies?
Yes. On Growth and Pro, the AI receptionist answers and books by phone, chat, and text 24/7 — including the after-hours emergencies that are often your best-paying jobs.
Do you send maintenance reminders?
Yes. Automatic tune-up and service reminders by text bring customers back on schedule instead of only when something breaks.
We’re not local to you — does that matter?
Not at all. Reelm runs the same system for contractors anywhere.
Prefer to grab a time?
Book a free growth audit — we’ll find where your calls and schedule are leaking and show you what the system could look like for your company. No pressure, no jargon.
Rule your realm.
Tell us about your company. We’ll show you where growth is leaking and how the system plugs it — no pressure, no jargon.
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